Tony Melanson
- VP of Strategy & Marketing, ST Engineering, Aethon Inc
Session
Innovation Beyond Specifications
As robotics technology rapidly advances, innovation must go beyond the machine itself. This session explores how to align product development with market strategy and customer value using a design-thinking approach. Through real-world examples, attendees will consider multiple dimensions of innovation that influence successful adoption and long-term impact.
Attendee Takeaways:
- An understanding of how engineering, market demands, and strategic alignment intersect
- Tools to evaluate opportunities for broader impact beyond the product
- Insights into generating meaningful user feedback (beyond surveys)
- A framework for expanding innovation across different areas of value creation